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World View

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✦ ✦ Unlabelled ✦ How to Explode Your Sales

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Introduction.
Overview of Pricing.
Pricing Strategies: Getting Started.
The Bigger Picture.
Pricing with Regard to Competition.
Rule 1: Premium Products Sell at Premium Prices.
Rule 2: Wowing through Price Is a Bad Move.
Don’t Be Afraid.
Times Are Changing.
Increase Sales by Presenting Choices.
Rewards for Customers Equals More Cash for You.
Trials and Lead Generation.
Banning the Word Cheap.
Value Added.
Summary.
Overview of Added Value.
Adding Value Explained.
Cut-Off Dates.
Limited Numbers Done Right.
Standard Testimonials.
Testimonials - But Better.
The Ultimate Testimonial.
The Standard Bonus.
Bonuses - But Smarter.
Bonuses Done Right.
A Little Something Extra.

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